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Services

Services

Most enquiries arrive as a tactic. But when results are missing, the cause is sometimes what happens after the enquiry, not the advertising.

We start with the numbers and how the work runs, then propose where to begin. A single piece of work is fine too.

Marketing

Marketing Support

We cover everything from bringing people in to keeping them, designing for the deals that follow rather than the number of enquiries.

When this helps

  • The return does not justify the spend, but stopping would cut off enquiries
  • Enquiries are up, closed business is not
  • Several channels are running and there is no basis for deciding which to keep

What we do

Strategy and analysisWe follow the numbers and how customers move, and pin down where you are losing them. You get the order of work as well.
Paid advertisingWe narrow the channels and placements, and judge on deals closed rather than cost per lead. Landing pages and creative are made alongside.
SEO and contentArticles are planned from what people actually search for, then revised as rankings and traffic move.
Websites and landing pagesWe settle the path to the enquiry first, then move into structure, design and build. You can update it yourself afterwards.
Email and LINE marketingWe set the purpose and the frequency, then write and send.
Operations

Operations & Automation

We replace manual work and overpriced tools with systems and AI. It starts by measuring the hours and the spend as they are.

When this helps

  • The same figures are being retyped into several tools
  • Subscriptions nobody uses are still being paid for
  • AI was tried, never fitted how the team works, and quietly dropped

What we do

Reviewing how the work runsWe lay out the tasks and the costs, then separate what can go from what a system should carry. The savings are given as figures.
Automating routine tasksWe connect the tools you already use and automate the totalling, the alerts and the copying between them.
Building internal systemsExpensive tools are replaced with something built for the job. Designed so the monthly bill comes down.
Putting AI to workWe decide the uses that fit the work, and write the steps and rules. We stay until it holds in daily use.
Recruiting

Recruiting Support

From how the hiring is framed to answering applicants, we take it on as a whole. The aim is people who stay, not more applications.

When this helps

  • Postings bring nothing, and what does arrive is not the person you had in mind
  • The advert and the actual job differ, and it shows up after they join
  • Replies go out the next working day, by which time someone else has hired them

What we do

Defining who you are hiringWe put the person you want into words, drawn from the actual work. The posting copy is settled here too.
Running job boardsWriting, posting and revising. Judged on how many reach interview, not how many apply.
Careers sitesStructured so the work and the place come across, and built through to launch. People can tell whether they fit before applying.
Systems for handling applicantsReplies, scheduling and records become a system. The priority is answering fast.
Price

Pricing

Marketing

Strategy and analysis
Free
Paid advertising
20% of spend
SEO and content
From ¥200,000 / month
Websites and landing pages
¥500,000 – ¥2,000,000
Email and LINE marketing
From ¥100,000 / month

Operations

Operations, end to end
Quoted per project

Recruiting

Recruiting, end to end
From ¥200,000

Scope and scale change the figure, so we cannot give one flat price. The amounts above are the ranges most of our work has fallen into. All exclude tax, and paid advertising includes the cost of landing pages and creative.

Flow

How we work

  1. 1
    Talk

    We ask about the business and what is in the way.

  2. 2
    Analysis

    We find where it stalls, from the numbers and the workflow.

  3. 3
    Proposal

    What to do, in what order, at what cost, in writing.

  4. 4
    Execution

    We do the work, and report progress as we go.

  5. 5
    Review

    We check results against the measures, then decide the next move.

CONTACT

We welcome enquiries about marketing, operations and recruiting.
You are welcome to get in touch before the problem is fully defined.

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